Buying guide

Buying grey-import shoes: what to check before you order

Imports can undercut local retail, but sizing, returns, duty, shipping and fakes all eat into the saving. A checklist before you buy shoes from overseas.

An open cardboard box with a sneaker inside, a magnifying glass over it, and two people standing on either side.
AI-generated illustration

Buying shoes from overseas sellers — grey imports — can be much cheaper than local retail, especially for Chinese brands. But the sticker price is not the whole story. Check these before you order.

Landed cost

Add up the full cost:

  • Item price.
  • Shipping.
  • Import duty and taxes, which depend on your country and the value of the order.
  • Currency conversion fees.

Our pricing pieces work through real examples, such as the Li-Ning Feidian Elite 6, 361 Flame 5 and Anta Zone 2.

Sizing

Sizing can differ between regions and brands. Check the brand’s size chart in centimetres, not just the US or EU number. See shoe sizing across brands.

Returns

Returning an overseas order can be slow and expensive. Assume you may not be able to return them.

Authenticity

Counterfeits exist. Buy from official brand stores on marketplaces or well-reviewed sellers. Be wary of prices far below everyone else.

Warranty

Local warranties may not apply to imported shoes.

Delivery time

Imports can take weeks. Do not rely on them arriving before a race.

Model versions

Some models have regional versions with different materials or names. Check you are buying the version you want.

When imports make sense

  • The model is not sold locally.
  • The saving remains large after all costs.
  • You know your size in that brand.